New Year's Eve
Dick Clark's New Year's Rockin' Eve Broadcast Tonight
It's definitely an understatement, but what a year it has been! Who doesn't want to celebrate the end of 2020 -- the year none of us will ever forget -- and think optimistically with hope and positive vibes as we turn a new leaf toward the future to begin 2021?
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| Mommy Blog Expert in Times Square 2018 |
To start the new year out on an upbeat note, you're invited. Join me for the first-ever virtual Times Square New Year's Eve biggest party of the year in New York via Dick Clark's New Year's Rockin' Eve with Ryan Seacrest broadcasting on ABC beginning at 8pm EST.
The World's First Storytelling Machine
The pandemic has inspired many innovations demonstrating the USA's creative adaptation and resilience in the age of social distancing and mask wearing. As a final coda to the year that was, Kia Motors America, the Official Sponsor of the 2021 New Year's Eve Countdown, has put together a truly inspiring celebration uniting us all together from coast-to-coast.
Since 1907, the New Year's Eve Ball Drop in Times Square has been a tradition, experienced in real life over the years by millions of people including yours truly. But, 2020 has been an exceptional year and the world will be celebrating much differently than any of us could ever have imagined by necessity to protect our own health, loved ones, and even people we don't know.
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| Images by Kia Motors America |
In actuality, the countdown to 2021 began in early December with the all-new Kia Sorento SUV driving crew setting out on a nationwide tour to tow and deliver the iconic 2021 New Year's Eve numerals to One Times Square in Manhattan in time for the traditional Ball Drop at midnight Eastern Time.
National Geographic photographers joined this unique road trip tour to large cities and small towns in 15 US states from California to New Jersey and New York documenting and capturing the upbeat footage of America's people and places along the way. You'll get to see snippets from that magical sea to shining sea journey when it airs throughout tonight's TV show broadcast.
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| MBE's Janis Brett Elspas, Kia and Times Square |
To symbolically honor and recognize all frontline workers across our nation for their unending devotion and hard work -- literally putting their own health and lives on the line -- throughout the pandemic, Kia is transporting a representative group of these heroes and their families to Times Square for a safe, once-in-a-lifetime opportunity New Year's Eve celebration.
The Kia campaign continues through the end of January project on the north facade of One Times Square digital displays beneath the iconic New Year's Eve Ball and 2021 numerals.
Times Square marks the beginning of the greatest story that’s yet to come. Where will 2021 take you? #StorytellingMachine #KiaNYE #KiaSorento pic.twitter.com/CWWrqpTMhr
— Kia Motors America (@Kia) December 24, 2020
"Like everyone," explains Russell Wager, director, marketing operations, Kia Motors America,
"We are ready to say goodbye to 2020 and hello to new opportunities that 2021 will bring. New Year's Eve marks a fresh start and a new beginning. It's another chance for us to write our own story. The Kia Sorento, with its rugged capability and comfortable and flexible interior is perfectly equipped to take you anywhere your story leads."
"We are ready to say goodbye to 2020 and hello to new opportunities that 2021 will bring. New Year's Eve marks a fresh start and a new beginning. It's another chance for us to write our own story. The Kia Sorento, with its rugged capability and comfortable and flexible interior is perfectly equipped to take you anywhere your story leads."
From the start of the road trip on December 1 through the Times Square New Year's Eve event, Kia has and will continue to adhere to CDC recommended protocols regarding face masks and social distancing guidelines. Though the Times Square event is physically not open on New Year's Eve to the public, viewers are invited to watch the broadcast live safely at home with your families, while it happens.
About Kia Motors America
Based in Irvine, California, Kia Motors America is considered as one of the 100 Best Global Brands. In addition to Official Sponsor of the 2021 New Year's Countdown, Kia also is the Official Automotive Partner of the NBA. A complete range of vehicles, including cars and SUVs assembled in the USA in West Point, Georgia, are sold through a network of nearly 750 U.S. dealers. Learn more about Kia by visiting their website, as well as following the brand on Twitter, Facebook, Instagram, and YouTube.
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