Jane Fonda's NEW Workout Series Launches Dec 26th at Target & GIVEAWAY

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Don't miss MommyBlogExpert's Jane Fonda's Workout Equipment Giveaway.  Details at the end of this post.  Contest ends 1/31/2011

My daughters arrive at The Standard Hotel for Jane Fonda's Launch Party
10 foot tall Summer of Love Gibson Guitar Mosaic by Juliana Martinez (2010)
iPhone Photos by Janis Brett Elspas, MommyBlogExpert.com


Jane Fonda, the Oscar-winning actress who single handedly set off the aerobics craze in the 1980s just turned 73 and is a grandmother several times over.  But she's still an inspiration to former female students like me.  She is also the force behind a new generation of trainers she has partnered with to relaunch the Jane Fonda's Workout brand with a contemporary line of new exercise products and related DVDs.

Vintage Jane Fonda's Workout Book
Published by Simon & Schuster, March 1984


Any one else who was into aerobics during that era: remember the big hair, crazy leotards, tights, and leg warmers we all used to wear while exercise dancing to Saturday Night Fever at places like the Sports Connection in West Hollywood?  


Thank goodness for the yoga pants and crop tanks from Tyoga and Lululemon that the workout crowd wears today.  Those are way cooler and more practical than those ridiculous get ups we wore in the 80s, for sure.

Me, Golden Gate Bridge, San Francisco, 1983
Bad hair, preppy sunglasses & 4-wheel roller skates
Photo by future hubbie, MommyBlogExpert.com 


I may be dating myself here, but shortly before the book you see pictured above first came out, I met Jane for the first time when she was leading an aerobics class I was taking at her original Jane Fonda's Workout Studio on Robertson Boulevard in Beverly Hills in the early 80s.

Me at Jane Fonda's Workout Relaunch, December 2010
The Standard Hotel, Hollywood, California
iPhone Photo by MommyBlogExpert's daughter, MommyBlogExpert.com

To reconnect with Jane again almost 30 years later was such a thrill as well as was the opportunity to introduce my teen daughters to her at the intimate launch party her company hosted at trendy The Standard Hotel on Sunset Boulevard in Hollywood in early December.  For all those decades now past and the recent removal of a small breast cancer tumor, she looks great having maintained her petite proportions and still appears younger and more energetic than her actual age when you meet her up close.

Sambazon Organic Acai Juices
iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com


The party at poolside was healthy and energetic down to the last detail thanks to a wide variety of sponsors. Boku served up samples of their tasty protein smoothies and Boku Bars.  There were also heavenly drinks from Sambazon in a variety of Acai blends along with scrumptious vegan Acai sorbet with granola and organic fresh bananas.  That's not even to mention all the fresh fruit and vegetables, fat free chips with guacamole and salsa that were served.  All this, while a masseuse from A Comfortable Place  stood waiting at her massage table to give guests a relaxation treatment.

Artistic fresh fruit display at the event
iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com


Now let me tell you about the goody bags that were stuffed to overflowing starting with a pink Nike backpack perfect for taking to the gym -- the men got a charcoal gray black one.  I'm not sure what the men received, but inside the lady's bag were full size packages of Intensive Nightly Repair Serum, Green Tea Balancing Cleansing Bar, and Revitalizing Concentrate capsules all from Pomega5.  As if that wasn't enough there was the cutest "Unwrap Your Super Powers!" tote bag inside from Lululemon Athletica that would be great to use as either a lunch bag or for carrying shoes.

My daughter with some of the new Jane Fonda's Workout Products
iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com


Jane, as she admitted in her short presentation to those of us friends and press in attendance that evening, knows her limits when it comes to growing older.  So she took this opportunity to graciously introduce and showcase the next generation of amazing young female trainers who she hand-picked herself.  


During the party we were also treated to an opportunity no one else may ever be able to experience again -- to see all of the trainers in Jane's newest DVDs together doing a montage workout demonstration live for the audience.

Lt to Rt: Jeanette Jenkins, Karena Dawn, Katrina Hodgson, Tara Stiles
iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com


Each trainer is featured on one of the three new Jane Fonda's Workout branded DVDs that rolled out -- along with seven hand-held exercise products -- nationwide on December 26 at Target stores.  The three DVDs are also available online at Jane Fonda's Workout.

Jane Fonda's Workout Products from GoFit Include

• Boot Camp Ultra with Jeanette Jenkins DVD, $12.99
• Daily Yoga with Tara Stiles DVD, $12.99
• Fast Abs Sculpt with Karena Dawn & Katrina Hodgson DVD, $12.99
• Pilates Mat, $34.99
• Foam Roller, $24.99
• Superbands, $14.99
• Minibands, $14.99
• Ultrasliders, $19.99
• Powerball, $24.99
• Coredisk, $24.99

Jane Fonda & My Daughter Watch the Exercise Trainers Demo
iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com


“I am thrilled to be able to bring an updated version of Jane Fonda’s Workout to the next generation,” says Fonda. “It’s important for people to maintain a healthy lifestyle which is one of the reasons that I have been and will continue to be very involved as the WORKOUT brand evolves.”


Jane Fonda had so much more energy when she was the age I am now.  Let's hope that I have at least a fraction of the spark she does today when I'm 73.

About GoFit

Founded in 1999, GoFit was the industry's first to pioneer the idea that “knowledge is power” by pairing top of the line products with innovative educational content. GoFit products are frequently used by celebrity clients, which include Christian Bale, Amy Adams, Mark Wahlberg, Natasha Beddingfield, Valerie Bertinelli, Stacy Keibler and more. GoFit has been featured in high profile media outlets including The New York Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, SELF, People, Oxygen, and OK! Magazine.

Jane Fonda's Workout

GIVEAWAY Contest

The prize package to be given away includes

• Jane Fonda's Workout Minibands
• A Boku keychain
• Sambazon oversized decal
• Sweetheart Fries at The Veggie Grill (coupon)

ENTER this Giveaway NOW by leaving one or more comments below this post.  Contest ends January 31, 2011 at midnite PST

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FTC Disclosure:  I received the Jane Fonda's Workout DVDs mentioned in this post as well as some other products, including the prize being given away in association with this post.  As mentioned above, my girls and I were invited to attend Jane Fonda's launch party and also received goodie bags.  However, I did not receive payment or any other compensation associated with this post. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.