Check out this fascinating read in the current issue of Adweek of interest not only to brands who work with mommy and daddy bloggers, as well as childfree men and women bloggers, but also a topic that bloggers in general might find informative.
As an aside, I highly recommend that all bloggers regardless of what they write about (and whether you are a parent or not) visit BlogWithIntegrity and join this ethical blogging movement. I've joined this new online community myself already and will be uploading their badge from the site onto my own blog MommyBlogExpert once I've finished with the current redesign.
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