Electronics Expected to be Among Top Gift Choices This Mother's Day

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Mother's Day

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This Sunday, according to the annual Brand Keys Mother's Day survey, nine out of 10 consumers (91%) will celebrate Mother's Day, with spending estimated to reach $15.7 billion, based on the Brand Keys market research findings.

That's an average of $148 in 2011 per buyer, up almost five percent from last year, with men each spending about $176 while women plan to spend quite a bit less, about $120.  Most notable, is that electronic gift buying for Mom has increased by 10% this year.

“Gifts for Mom are going high-tech this year for certain” says Robert Passikoff, Brand Keys founder and president.  “Along with the traditional 3Cs – cards (greeting and gift), candy, and clothing – consumers this year will be focusing on electronics to honor mothers."

Consumers may still be shopping smarter due to the economy, but this year high-tech products are the clear stand-out with shoppers indicating that they're buying Moms electronic book readers (25%), tablets (19%), smartphones (15%), computers (9%), and cameras (6%).

What gifts will you be giving for Mother's Day this year? Or, if you're a mom, what one thing would you like to receive most on Sunday?  Leave a comment and share your ideas.

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